Originally Posted by
Sy Reene
Lineups were also more extensive. A look on BicycleBlueBook of eg. Tarmacs in 2014, shows 4 models available with CF frames that fell in a price range of $2100 to $2950. (the progression is from Tiagra/105, to 105, to Rival to Ultegra). Today, the 4th model up from the lowest, costs $4,000 more ($3k vs $7k).
I doubt that info is correct, as my 2008 Tarmac Expert (Ultegra) was $3000. By 2014, an Ultegra Tarmac would've likely been a bit more, in nominal terms.
I gave some actual info about Tarmacs (then and now) a ways up in this thread, and -- in real terms, i.e. adjusted for inflation) the price of one equipped with Ultegra is virtually the same as in 2008 -- but today's version has many improvements. In other words, you're getting more for your money right now, at least at that price point in that product line.