If you look objectively at BD's Ti offerings, they're all ridiculously good deals. Taking this bike as an example, name another Ti bike with a carbon fork, full Force 1 (including the crank), DT Swiss wheels (and not super cheap ones, pretty good ones), Ritchey WCS everything else. They even got the details right with two thru-axles, a threaded BB and middle of the road geometry. There is no comparable offering out there at any price unless you get a custome build. Getting a bike like this for $2,400 is a bit nuts. Note that BD's Ti stuff is made by ORA who is a well respected manufacturer, this isn't a crap frame.