They did a publicity stunt and had someone ride one of their gravle bikes at Dirty Kanza. There's a writeup on Cyclingtips about it. I guess since Cyclingtips is owned by Pinkbike now that's OK?
Anyway, leaving aside the Walmart connection for a minute, the bike itself looks fine, but nothing special. It's virtually indistinguishable from the sea of other black carbon gravel bikes out there in terms of equipment and geometry. Most damming however is that the price point is exactly the same as every other black carbon gravel bike that's out there.
If you want me to spend money on your new brand then you've either got to offer some feature that is novel or some price that is novel.