Originally Posted by DrIsotope

Cannondale, ages ago: Hey cycling world, we've made this weird one-sided fork that is super proprietary and needs a special wheel and only fits our frames. But it works.
Specialized, recently: Hey cycling world, we've "reinvented" the suspension stem, but made it proprietary. Also, ZERTZ® IN EVERYTHING! Some of the stuff works. Sort of.
Canyon, just now: Hold our beer.

But seriously, the 4" of aero section in the middle of the "top" bar? WHY!?