There is a great analogy here about money and brand names.
Years ago Popular Mechanics used to have their one million mile car owner report. When many owners of the brand reported in a total of a million miles they did a report. In this case I am alluding to name. The japanese car company Mitsubishi sold a sports car under their own name, and made one for Chrysler and Plymouth. They were the very SAME car with different grills. Yet the one sold as American cars had owners report almost twice as many problems. The owners of the japanese badge on the car would not admit to hardly any problems.