It would be good to find someone that has actually purchased one to speak authoritatively about it. Most of us are very familiar with the "typical" 4130 chromoly frame and can form an opinion but nothing substitutes for having one and riding it.
Having said that, I tend to agree with Veganbikes and would recommend shying away from online dealers if you can. I am not singling anyone out. Buying local keeps the shops open, employs local people and gives you a place to go for support.
You cannot underestimate the value in that. Some things are worth paying a little more for.
I also agree that inflated MSRPs and "sales" tend to get old. How about just listing the bike and the price and letting the consumer decide if it is a deal or not?
There are some that don't have a local shop they can depend on, or don't see a value in supporting one. I guess in that case, let the buyer beware. Do your research and roll the dice.