Not only do they not have the interest, it would probably interfere with their training to try to take a whole bunch of Strava KOMs (unless they were exactly spaced to hit their intervals on the day that they were doing intervals). There were a lot of complaints about how the women took the recent virtual Tour de France on Zwift a lot more seriously than the men and made it a lot more entertaining. I'd imagine that it wasn't that the men couldn't have raced harder or with better tactics, but that it wasn't in their training plan to blow themselves up with short efforts on Saturdays and Sundays for 3 consecutive weeks while they were getting ready for the upcoming (?) real TdF plus potentially other races before it that will bring their team more serious money and more visibility for their sponsors. The women, on the other hand, were in a position where they needed as much visibility as they could get (and apparently their prize money was equal to the men's), so they had been training specifically with that in mind and it was built into their schedule, not as a roadblock as they tapered for something else.