Thread: Helix Update?
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Old 02-07-18, 08:55 PM
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GTizzy
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Originally Posted by Revoltingest
At almost $4000 more than the Helix, I could never justify the Burke.
It makes you think...

If a partnership between one of the world's most experienced titanium builders (with the benefit of economies of scale) and a small direct-to-consumer bike brand yields a titanium folder for a minimum of 5500 USD (7000 CAD), where does Helix get inspired to offer one at 1500 CAD?

Are we really to believe that Burke is keeping an ultra-plush 75% margin? Brands want margin, but they also want growth and scale. You don't get growth or scale with a prohibitive price-tag.

I reckon their minimum cost is 3500 USD... and, they're dealing with less mechanical complexity than Helix (Lefty fork, unproven hinge designs etc).

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