Originally Posted by
crank_addict
I love the lettering on the tyres. Typically, tyre branding isn't something that you'd expect to see on a bicycle poster, unless it was from a tyre manufacturer. However, in the 1890s the introduction of the pneumatic tyre was a huge technological breakthrough. Dozens of companies introduced pneumatic tyres, most with incompatible tyre mounting formats. Even when the initial had dust settled and a alrge number of formats had been eliminated, there were still four major formats competing in the market. Consequently, prominently displaying the OEM tyre brand was a big selling point for many bicycle manufacturers.