I tried generic pads from an Amazon vendor (Gekors), but was not impressed. The power was poor and the pad thickness appeared (not measured, mind you) variable from pad to pad. After trying to bed them in and a few weeks of riding they were tossed. Stopping distance was worse than the SwissStop pads the Gekors replaced. My safety is worth the not major cost difference, so I have switched to SwissStop E series, which are organic pads. Braking performance is fine with the E series. As others have noted, organic pads are generally less expensive than rotors, so another benefit.