Originally Posted by Soody

Alfa Romeo has made some pretty nice economy cars without sullying their brand.
It's only bad if the fancy italian companies budget offering is just all round worse than vanilla competitors plus the flash name.
Cinelli for example moved downmarket for the fixie crowd but actually made/makes some nice bikes for what they are.
Plus for Colnago the most important thing is that they stay at the top, not that they don't enter the bottom. They currently have a worldtour team riding their bikes but it's probably pretty tenuous compared to the big guys.
Same issue as Campagnolo. Having Centaur/veloce/mirage whatever doesn't hurt them, but if they stopped winning races at the top level they'd be dead.



Also Colnagos have always been absolutely hideous garish bikes so making hybrids suits the company.