Originally Posted by
puma1552
I think you're looking at it backwards. They aren't making normal margins on the frameset, and barely scraping by on the complete bike. Rather, they are making normal margins on the complete bike, and laughing all the way to the bank on the frameset.
I agree with this.....especially on "special edition" frames. Example the Peter Sagon stuff on...really the same stuff just fancy paint and such and crazy high prices. All about marketing. I think too the frame sales is where they do the most profit. No assembly, no labor, just take the box it shipped in from overseas and reship to the dealer......Its just cant be any easier than that!
another example, would people shell out 12K or whatever for a Pinarello without sky/ineos looking so stellar on them? Maybe? Marketing!