Originally Posted by Mojo31

No, the thoughtful analysis is that Cervelo should only charge him what he thinks he should have to pay. Cervelo should have to lower its prices so he can keep more money in his own pocket. In other words, redistribute the wealth down to him "just because."

I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.