Because some incredibly famous cyclists rode them. Bianchi is as much part of the Fausto Coppi lore as anything. Colnago and De Rosa are part of Eddy Merckx's image. Pinarello has used success in pro races as part of its brand as successfully as any maker ever has.
Also because the guy in Breaking Away wasn't riding a Peugeot.*
*(yes, I know that was actually an American bike, but c'mon)
Last edited by sheddle; 07-21-20 at 07:23 AM.