Originally Posted by
bpcyclist
Yes. Absolutely. I have no idea where the split of profits is between LBS and mfr. on a $10K bike, as I say. No idea whatsoever. But if you are correct about all this, then this model that Canyon is employing is a real potential threat to those big mfrs. As you say, why would someone pay $6K for a perhaps quite similar bike they can get for $4K?.
It's interesting to speculate. As an example, some of you may be familiar with Excel and their Cervelos.
Otherwise identical except for rim vs disc, but Excel has discounted the rim version by $2500 from msrp, and I'll hazard a guess, they're still making some money on each sale. Does this imply that a sale of the disc version at the full msrp, is therefore netting Excel at least $2.5-$3k per unit?