Originally Posted by AcesHigh007

I'll make this simple since the question is multi-faceted and I don't feel like explaining everything.

Cervelo Caledenia 5 Ultegra - $5000
Cervelo Caledenia 5 Ultegra Di2 - $6500

The only differences are Di2 and a different saddle. But the saddles are virtually the same price.

So why $1500 upgrade for Di2?

Originally Posted by AcesHigh007

Ultegra Di2 groupset can be purchased for less than $2k. Ultegra groupset can be purchased around $1k. Why is Cervelo charging $1500 more for Ultegra Di2? We can probably agree Cervelo isn't paying street price for these groups. They are getting some mass discount. So not only are they not passing along a small incentive to spend more money, they are bizarrely gouging on higher end models.

My point is that gouging seems to be pervasive throughout all the levels of pre-configured bikes for all manufacturers. This was not the case in 2014.