Interesting, I never heard of Beta tools until now. So of course I had to do a quick google search. Italian tools, looks very well designed and very well Italian priced.
Sold at Home Depot, cool.
The Beta tools are good for those whom are constantly using the hex wrenches, like a bike shop. That wouldn't be me, for now I think I'll stick with more affordable Bondhus and Park tools. I've been wrenching with them this past week since my purchase and am impressed.
Will admit, those Feedback hex wrench set looks like a good set as well.