A few thoughts on marketing... Jan Heine's Bicycle Quarterly would be a fine place to advertise Bike Friday, highlighting the brand and a few select world trotting adventurers in a half page ad emphasizing the ease of transport, reliability and the global nature of the brand. Also offering up an "adventure" spec NWT with drop bars and full racks for an extended road test, those guys know who you are!!!
A few thoughts on production... Standardize the most popular production model to run on a parallel assembly line, maintaining the quality of frame fabrication is paramount as that is where the true value of ownership lies. Line up multiple sources of outside fabricated frame parts as the failure of a single source of critical supplies can stop production for a month, duplicate frame fixtures in anticipation of growth. Prepare for increased production and have a plan to put it in to action. Take resumes and do interviews of qualified tradespeople and keep them on file so you have them when needed.
: Mike
Last edited by Nemosengineer; 10-14-19 at 09:56 PM.