A victim of their own “success”, err passion for their products perhaps best describes BF and other artisinal companies like them. Clearly the focus has always been on the product, with a lesser emphasis on a fast changing business world deeply impacting their industry.
Sounds like they recognize the fact that its due time to hand over the reins to an entity that has the resources and enthusiasm to keep them afloat, viable and contemporary in terms of business operations.
Hopefully BF will find a way to soldier on and thrive going forward, they deserve it.