In recent times, I've not seen any BF "print" ads, which is unfortunate. I have seen ads in Bicycling magazine for Brompton, however. Word of mouth worked okay in the "old days" but BF needs a well directed marketing plan to reach people who don't even know they exist and buy alternatives. Marketing in family media for their cargo bike, in urban life media for the pakiT, and in travel media for the NWT/Rockets. Yup, that can cost some $$$ but if done well will generate sales to offset the cost. They do a good job with their own facebook community page but that is preaching to the choir.