Originally Posted by
seau grateau
There's a market, but they give all the bikes away to racers who crash them in RHC.
Any sponsor looks at overall marketing goals to determine if sponsorship is profitable.
So, give away $10,000 if one thinks it will earn the company $1 Million in sales, and > $100,000 in profit.
The fixie market has found itself a niche that isn't quite full track, and isn't full commuter either.
There has to be significant impact of both vintage bicycle conversions, and the bottom tier imports.
Say, selling bicycles at $1000 each, one only has to sell 1000 bicycles to hit that $1M goal. But, it may be difficult with all the Walmart quality $150 bicycles out there.
And, those individuals in the $1000 fixie market may not be looking at off-the-shelf bikes.
One thing that Redhook has to evaluate is whether brakes make the bikes safer, and if not the races, whether encouraging brakes make community riding safer in general.