Originally Posted by
bpcyclist
Why are those particular bikes marked up so much, in your opinion? Wouldn't they sell a bunch more of them if they are 5500 bucks instead of $12K? I am never going to spend 10 grand on a bicycle. Never. And I could. But I won't. I don't think I am alone in this view...
Cutting edge designs, plus excessive corporate staffing bloat, global/multinational business model, Pro Tour teams, advertising, and lots of mouths to feed? And people will often pay dearly for the big name.