Need to add my 2-cents...Sheldon was the driving force and inspiration for me to set up my shop (along with a heavy dose of inspiration from my buddies at Team 'Lope)....invaluable, and like a firm hand helping you to understand, you dispel so much of the arrogance that surrounds bikes and components.
I modeled my shop and operation after the tone and lessons of Sheldon's site. I think of my shop as the "inverted bike shop", where people are not kept screened away from the mechanics area.