showing my age, but I still have some clothing from the 90s when purple was considered cool, but I also sure as heck will never put purple parts on any of my bikes (one of my commuters is a 90s ish bike, and is a muted purple-ish, but not half as blingy purple as these)
for some of us, well for me anyway, the 80s and 90s garish colours put me off these hues for the rest of my life.
The color is definitely a nod to the era 30 years ago. 3D Violet they often called it back in the day.