Have y'all been indoors so long that you've all selectively forgotten that Lightweight, Lupine, and Ceramicspeed are all companies that exist? No one needs anything any of those companies produce.
No one needs a fancy $2k component set, but no one needs DuraAce or eTap or <insert product here> either. Wants > needs.
We all know that if it interested him at all, trekmogul would buy two.
__________________
