Originally Posted by MovingViolation

Bingo.

Massively generalising here:

-- The Japanese love BoA Space Frame Moultons because of the artisanal nature of their manufacture and their status as a piece of frozen-in-time engineering materials and methods historical artefact. More of them have some understanding of or connection to engineering, precision manufacturing, attention to detail, and they really get this kind of thing.

-- China / South East Asia --> Looks distinctively Cool and is Expensive FTW. I'll take three please! . Mainland China --> mostly just conspicuous consumption/face. In SE Asia, there's a big element of joining a club or Facebook group and hanging out with people of similar socioeconomic background (or one or two otherwise outside the context of a shared hobby absolutely inaccessible rungs further up the status ladder) The high cost of entry to this game being a socioeconomic filter is a huge plus for them here.

Add in a sprinkling of Union Jacks, the crisp slap of Brooks Leather upon skin (oops scratch that part) and photos of Old Duffer/Gaffer in Tweeds with Bentley + crusty gnarled faithful retainers brazing tubes in Heath Robinson Jigs and Bob's Your Marketing Uncle.

(^-- all of the historically available engineering materials/methods fidelity/nostalgia in the brand identity is why there will never be a production MDev 90. Just doesn't fit the narrative. The small matter of building a wire-tensioned carbon tubes space frame and thereby not taking advantage of the anisotropic properties of carbon and thereby totally not respecting the nature and capabilities of the carbon composite engineering material is another thing, too. It's what the Chinese would call 'Drawing a Snake and then Painting on Legs' -- Gilding the Lily.)