Originally Posted by
tyrion
The internet is killing LBS's more than any one company is.
Time to adapt! LBS must offer online shopping & competitive prices. There is one thing internet can't offer to customers though; in person service.
Originally Posted by
bpcyclist
Why are those particular bikes marked up so much, in your opinion? Wouldn't they sell a bunch more of them if they are 5500 bucks instead of $12K? I am never going to spend 10 grand on a bicycle. Never. And I could. But I won't. I don't think I am alone in this view...
R&D, marketing, administrative expenses, sponsorship.