Originally Posted by
MEversbergII
What was the perceived quality of those Schwinn bikes back in '68? Adjusting for inflation (using BLS' calculator) the most expensive bike on that spread (the varsity Sport 10 speed at $80 then) comes out at $585.78.
M.
A good reliable street bike that was nearly impossible to screw up, and heavier than just about any comparable bike. Among the non-racing types in those days, heaviness often denoted quality because it meant they were solidly built. Hard to believe now.
Schwinn was the brand you bought if you wanted it to last forever.