Originally Posted by
Marcus_Ti
Easton was bought out by a vulture capital company "Fenway Partners"....same people who own Bell bike helmets. Same people who own Riddell (makers of NFL football helmets). You ever see a commercial for "1-800-CONTACTS", Fenway used to own them too. Unsurprisingly the bean counters know where the money is--and it is not in aftermarket cycling products or OEM cycling components.
Sure. That is consistent with the thought process I was suggesting.