Originally Posted by
fietsbob
'Trek University' has a number of modules that teach young people in the stores, the product line
(and upselling ).
I would be surprised if 'upselling' is a main component of TrekU... the easy way to increase margins on a bike sale is not to sell a more expensive bike, but to ensure the customer leaves with every accessory they could ever dream of. A $300 bike + $200 worth of accessories looks better on most balance sheets than just a $500 bike.
I admit this is sometimes taken too far - full fenders, front and rear racks, lights, reflective frame tape, kickstands, handlebar bags, computers... bikes can start to look a little gaudy. My bosses certainly never complained, though - it just offended my sense of style.