I'd rather have a market where you could piece together your bike components. I know that does not make good sense for a company or an LBS or their agreements and volumes but I don't care, I am the end user. I am picky about my gears, my geometry, my crank length, handlebar shape and size, tires, bar tape. None even close to any bike on the market which forces me to spend more or compromise. I'd love tons of frame choices at good prices but they just aren't there. Frames and maybe forks are the single part that is missing from that Utopia.
Unrelated but even though the frame and fork are one piece of the puzzle, that name on the frame IS the bike regardless if every other single part on it is made by someone else. How many people would be willing to have a bike without the name on the bottom tube not purely visible for all to see. Not many.