As a former participant, I’m on their email list and got an email about this early this morning, authored by founder Jim Cummins. Of note:

”Most importantly, I want to be clear that Dirty Kanza won’t change. This is important to all of us at Dirty Kanza Promotions, and to Life Time. I will continue to be front and center at the event, Dirty Kanza will continue to be the world’s premier gravel cycling challenge, and you will still be served by the same great team.”

I know they always say stuff like that, but the way I look at it there are so many other similar events these days that if they ruin it, people will flock to something else.