My Ron Cooper is "Ron"
My Cinelli (built by Cino Cinelli himself) is called "Cino"
My Gary Fisher Sugar 1 is "Sugar"
My Miyata, which reminds me of a bee because it's got yellow and black colors is "Eric" (after Eric the half-a-bee from Monty Python).
My Raleigh (with a Heron headbadge) is called "Heron".