I wasn't very fond of the orange either when I first got my R3, but it grew on me and I really like it now...something different in a sea of matte black bikes.
I don't have any experience with BMC, but they seem to be very highly rated, and the Teammachine SL01 was the bike that I lusting after. But it was a little over my budget, at the time.
The Roadmachine 01 Three looks nice (very cool color), but personally I'd go for the Four since it has Ultegra Di2 instead of Force Axes. And it's cheaper.
Axes is HEAVY, and Sram isn't as smooth/reliable as Shimano