Originally Posted by Riveting

I've been Premium since 2014. 17 cents per day is a relatively small price to pay considering that "they/we" say that cycling costs about 13 cents per mile, all costs considered. Analyzing my power curve (power meter required) for low spots, and then on a future ride making a small incremental increase in watts for that time interval, is how I train. I could (and do) use other tools to do this, typically Garmin Connect or Golden Cheetah, but the social motivation and inspiration (photos of local scenery, viewing the big rides of hardcore local riders/friends, and learning new routes) that Strava currently provides puts everything I like in one convenient place, without bouncing around from app to app, just to save 17 cents. When another tool pops up that does all of this (for free), I may jump, but for now Strava owns this space.