Originally Posted by
jideta
I always wondered about that; how 105 got it's name.
I mean based on the other groups it appears to be the odd man out.
Maybe the marketing department got lazy:
"okay guys, what are we naming this group?"
"Something...something lower than Ultegra, but better than Alivio..."
"Lowtegra!"
"Ultlevio!"
"Dura Base!"
"Look, I got a date tonight. What's the project number?"
Ruffling papers..."uh...105!"
"Sounds good to me! Laters!"
105 is older than Ultegra or Alivia, though. When 105 was introduced, Ultegra was still called 600.
The other groups around then were Exage (which came in 300EX, 400EX and 500EX levels) and, for a while, RX100.
None of it made sense.