dahut

You make re-labeling sound like a dirty thing.

As it turns, out everyone "designs" bikes pretty much the same way. Certainly this is so at the Motobecane's price point. You give the impression here that, year after year, bike makers are taxing the Giant factories in Asia with utterly new creations for the mass market. But, Giant isn't doing much out of the ordinary over there, even with someone else's "designs" on the shop floor.

Nor are they doing anything unique by contract manufacturing for others. I work in an industry where it is quite common to "relabel" goods. We make "stuff" for one company, in the same factories where nearly identical "stuff" is made for someone else. The end result is it is all pretty much the same "stuff." It might surprise you to know how common this is in manufacturing....

Occasionally, something different comes along, sure. But odds are good that even the genuinely new designs are made in the same Pacific factories as everything else. I know it's kinda boring to talk about manufacturing economics and so forth when it comes to bicycles. After all, our bikes are personal to us. We prefer to think they are unique. But they aren't, really.

Essentially, it's pretty much the same "stuff" cranked out of the same factories. This isn't bad mind you - it's what forms the basis for many global economies. Which takes us back to the bottom line.
The Motobecane of today is essentially the same as the other bikes found in it's equivalent price point. Near identical frame, generic components, different paint and labels. All good enough.

You can depend, however, on much unique hype and marketing to accompany them.