This isn't half as bad than selling cars and trucks for a tonne and then discounting them thousands of dollars to 'blow them out'.
By ther way, they quote MSRP or manufacturer's suggested retail price, which isn't actual cost to the dealer anyway. Since bikes have a much lower margin usually, yes, I suppose the LBS eats more than a Ram dealer.
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I don't know nothing, and I memorized it in school and got this here paper I'm proud of to show it.