Boy, these are pricey no matter how you look at it. Seems silly for spokes. So I'm guessing when it says silver that means stainless steel? None of the ones from BikeHubStore designate "stainless steel."
Buying a used set of 700c wheels would be more cost effective in some cases. However, these hubs and rims were just too clean to give up. Ridiculously so when compared to the spokes.