I was talking to the vice pres of the group I work in, and her family bought a smart trainer + zwift account as an xmas gift to the whole family this year. This is an athletic, and upper middle class family that didn't do a significant amount of cycling previously, but the kids are on alpine ski race teams, traveling baseball, x-country, dance so they are into fitness. Now the whole family is tracking their wattage, and the older boy (high school senior) has started zwift racing and is interested in trying real life bike races. Maybe zwift will save our sport in the USA.