I only eat yogurt if it is certified fair trade, non-GMO, gluten free, organic, vegan, kosher, hallal, macro-biotic, pro-biotic, anti-oxidant, guru-tested, Rodale Press approved, and every owner, employee, and stockholder of the companies that make, transport, and sell the yogurt pass a battery of ever changing political, ethnic, gender, and ethical standards.
Oh, it also has to taste good and not cost much.
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Formerly fastest rider in the grupetto, currently slowest guy in the peloton