I hate logos on clothes the most. I find it easy to avoid by finding logo-free clothes or clothes with small and unobtrusive branding for the most part. With bikes it's really hard to avoid unless you go custom or a small potato frame builder. I am ok with my Jamis bike, I feel the branding is small enough and stylish enough not to be garish and overall the bike is sexy. Although I do wish it had slightly smaller Jamis lettering