Geo first. Spending a grand or two on a frameset, I want to make the sure the geo suits.
Looks also come into play for me. Tyre clearance/mounting points/build options: 1x.2x.
I think the v3 is still a Zona frame which is good enough in my eyes. The Secan is 853. I don't mind the flattened top tube look on the Secan.
The Curve guys have very good customer service after my experience with them.
v3 frame philosophy is long (longer than v2) with a shorter stem. Doesn't suit my proportions.
Pretty much non-existent in Oz a similar style/spec frameset as the Grovel.
Very happy with mine, as its my only bike.