Some of these statement about letting the girl pick her own bike are spot on.
When I was shopping for mine recently, my wife was totally balking on the $1300 price even though I told her that that is what a decent entry point is these days. Of course, buying one for me meant buying her a bike as well. After I more or less decided on the Sirrus 4.0 (despite her complaints about spending so much money), I showed her a picture of the bike in Lilac that was available locally. Her immediate response was, "I love it - buy it." I did. She does. We are still fine tuning the fit to alleviate some discomfort issues, and upgrading some parts though. We now ride together at least 2 or 3 days per week.