Originally Posted by
Dean V
I guess calling in a "marketing strategy" would be a more diplomatic thing to call it.
But I just can't see the difference in value or cost of production between say a 105 and Dura Ace groupset.
Sure when you start using Ti (cassettes) or carbon it will cost more to produce, but overall with modern machinery and production methods I can't really see much of a difference.
Sounds like a business opportunity for you to jump in there, shake up the scammin' status quo and make a mint by providing DA-level goodness at 105 prices. Chop chop!