Originally Posted by
hokiefyd
New hubs very often have a bearing adjustment that's tighter than ideal. Why? I don't know. Maybe they do it that way because it'll get closer to optimal as things wear and settle in.
I've noticed the same and attribute it to the factory workers being forced to do them up quickly. I know when I adjust hub cones it always takes several lockdowns before I'm satisfied with the end results and I've been doing them for decades. OP, take a little time and get the adjustment as good as it can be!