A lot of it is simple romanticism and a belief that European stuff is better. It is what has allowed some companies to slap a storied Italian name on Chinese made frames and components and sell it with Italian pride.
The difference in ride feel of an old Italian steel frame is not that much different than of a British, French or Japanese built frame. I would argue that a True Temper based IF Crown Jewel has just as nice of a ride as any Italian steel bike.
Last edited by vespasianus; 07-21-20 at 07:04 PM.