I had seen the commercial numerous times during on-demand programming, so my demographic is a likely target. I didn't look at it at the time as anything other than something akin to the holiday Lexus and Zales ads. I've never been interested in Instagram and could care less about influencers, so I was slightly confused by the vlogging.
I don't see this as fake outrage, however. I don't doubt that some (many?) viewers could easily project an unhealthy relationship dynamic onto the commercial, you don't have to look at it to hard to fill in the blanks to read it that way. Unhealthy power dynamics in relationships are unhealthy, therefore why create a commercial that could possibly be read that way?
Have you watched commercials from the 80's recently?