His bikes hold little appeal for me because I'm pretty comfortable doing century -plus rides on old steel racing bikes, so I get the beautiful lugged steel look at a fraction of the cost. I also love brifters and don't understand his aversion to them at all. But I don't see why agreeing or not agreeing with him has much to do with finding him an entertaining writer.
As to the clothes, I have no problem with people finding them more comfortable, I just get sick of people who put on airs just because I have no interest in cycling specific kit.