Originally Posted by
badger1
Agreed.
It is interesting to noodle around exploring how this is set up. One can access 'Viathon' via Walmart.com, but aside from placing an order everything else (intentionally?) directs one to the dedicated 'support team'/website etc. The whole process, the WM link aside, is very reminiscent of e.g. Canyon.
The other thing I've found interesting is the relationship with Kevin Quan Studio -- design/engineering firm responsible for bikes for Factor, Cervelo, Cube, and Devinci among others. The Walton bros. et al. weren't fooling around when they set this brand up.
I suspect this may just be the first in a set of high-end items Walmart would set up a brand in.
What's interesting about this one is that they're deliberately foregoing the huge distribution advantage of free in-store pickup, which I suspect is to make sure no one associates them with "the kind of bikes you'd buy at Walmart."